Sue Ryder.
Out of Home advertising illustration designed for the Grief Kind campaign launched by Sue Ryder through six major cities in the UK in 2021. The aim of the campaign was to encourage people to open up about grief as well as raising awareness for those experiencing isolation while grieving.
The Brief.
“ When a friend or loved one is grieving people are not sure what to do or say, so often end up doing nothing. This can make grief a very isolating experience.”
We’re running a campaign to help the nation become ‘Grief Kind’, through OOH and social ads, Grief Kind cards and e-mails so we can all better support someone who is grieving. Each of our campaign touchpoints is being brought to life by expressive art & illustration.
Creatively we are keen for illustrators and artists to create something based on their own interpretation of the content.
